top of page
Art Director/Visual-Storyteller
DIESEL
CONCEPT:
Everyone develops a style that projects an identity, but we all have more than one identity, we may want more than one look.
Diesel’s array of styles allows Identity Nomads to constantly test drive new identities.
Because they can't pin you down if you never stop moving.
Manifesto
Window Displays
Hidden Tag Messages
Wheat-paste posters
In-store
AR Fitting Room Experience
A Diesel Snapchat code will be displayed in the fitting room so that customers can enhance their experience of trying on Diesel.
The mirror will assist in capturing their whole body to get the full “In Progress” effect of the filter.
Snapchat Filter
Packaging Design - Totes
Copywriter: Stevenson Cerrillo
Strategist: Caroline Odom
bottom of page