DIESEL

CONCEPT:

Everyone develops a style that projects an identity, but we all have more than one identity, we may want more than one look. 

Diesel’s array of styles allows Identity Nomads to constantly test drive new identities. 

Because they can't pin you down if you never stop moving. 

Window Displays

Print

Hidden Tag Messages

Wheat-paste posters

In-store 

AR Fitting Room Experience 

A Diesel Snapchat code will be displayed in the fitting room so that customers can enhance their experience of trying on Diesel.

The mirror will assist in capturing their whole body to get the full “In Progress” effect of the filter.

Snapchat Filter

Packaging Design - Totes

Copywriter: Stevenson Cerrillo 

Strategist: Caroline Odom

Manifesto

Manifesto