LACTAID

CONCEPT:

You love dairy, but you do not love what it does to your body. It’s almost like that forbidden love that only breaks your heart (or, in this case, your stomach).

To highlight this, we created a fun campaign that spoke directly to those people who love dairy the most. 

Print

Print1
Print2
Print3

Out of home

OOH
OOH2

TV

Radio

Why Eggnog!_ Why!
Street Stalker.._

Social - Facebook

Social - Instagram

Ice Cream Menu Option

Menu

Vending Machine

Vending Machine

Copywriter - Lauren Sitterly