Art Director/Visual-Storyteller
Path To Pro Program
A program created by The Home Depot to help meet the need for open trades obs.
This campaign is meant to motivate aspiring professionals to enter the trades.
The path to pro is not only for the athletes.
Hype Videos
To highlight different trades,
we created Hype Videos of real professionals to show off their skills and be well... Hyped, much like the athlete-inspired videos. These video were used for social platforms.
Case Study Video
The Path to Pro Program is an initiative by The Home Depot to support the trade industry. At a time, when the U.S is facing a critical shortage of skilled tradespeople. The Path to Pro offers scholarships, training, and networking opportunities for both employers and laborers.
Our campaign aimed to drive awareness of this employment gap and inspire young men
and women to oin the trades by showing them as a heroic, aspirational career path.